When you buy something at the Goodfibrations popup-store, Jos Cozijnsen will tell you all about your new garment. Where it was made, how it was made, who made it. When you’re lucky, he will even show you a video of your new item being made.
July 7, 2007. Ton van Oostwaard is stuck in traffic on the Parisian Boulevard Périphérique. The Al Gore-organized concert to increase environmental awareness Live Earth has just started. Just as Neil Armstrong saw from the moon that the earth was drying up, van Oostwaard saw air pollution playing out right before his eyes on this highway at this moment. The question occurred to him how emissions could be filtered right near the place where they were being given off, not encumbering neighboring buildings.